10 MINUTE DIY BRANDING

A SIMPLE GUIDE TO BRANDING YOUR BUSINESS WITH NO EXPERIENCE

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WELCOME TO THE FUTURE OF YOUR BRAND. GO THOUGH EACH OF THE 10 QUESTIONS BELOW, ONCE COMPLETED YOU’LL HAVE THE BASIC OVERVIEW OF YOUR BRAND AND A SYSTEM TO KEEP CONSISTENT.

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“BRAND IS AN ECOSYSTEM OF VISIBLE AND INVISIBLE SIGNALS THAT REPRESENT WHAT YOU STAND FOR”.

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1. WHAT DO YOU ACTUALLY DO?

Prompt:

📣 Write a one-sentence description of what your business does, without buzzwords.

“We design websites for weird creative people.”

“We help freelancers get more clients.”

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2. WHO IS IT FOR?

Prompt:

📣 Describe your ideal customer. Be specific like you’re describing a real person

This will be your Target Avatar/ Audience

Age Range
Gender
Location
Occupation
Income level
Personality traits
Pain Points
Desires
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3. WHY SHOULD THEY CARE?

Prompt:

📣 What problem are you solving or what transformation do you offer?

“We save them time.”

“We help them look professional.”

“We make them feel cooler.”

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4.WHAT MAKES IT DIFFERENT?

Prompt:

📣 Be honest. What do you do better or differently than everyone else?

These are your USPs (Unique Selling Points)

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5. BRAND NAME CHECK

Prompt:

📣 Write your brand name:

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📣 Answer the below questions:

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6. HOW DO YOU SOUND?

Prompt:

📣 Describe how your brand talks. Use 3–5 adjectives.

Friendly, direct, playful, smart, rebellious.

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7. YOUR BRAND STORY

Prompt:

📣 Why did you start this? Keep it casual, like you’re telling a friend. 2–4 sentences.

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8. VISUAL DIRECTION

Prompt:

📣 Drop 3–6 visual references for how you want your brand to look (screenshots or links).

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📣 Now answer:

What do these have in common?

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What feeling are you trying to create?

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